Case study · Med Spa
La Bella Donna Spa
A new site for a Hickory med spa open since 2006, with full treatment menus and a call or book button always in reach.
The client
La Bella Donna Spa is a med spa at 1208 N Center St in Hickory, NC. Tracey Bare, a registered nurse for 34 years, opened it in 2006 and still does the injectables and laser work herself.
The team offers two kinds of care: medical aesthetics like Botox, fillers, and laser treatments, and aesthetics like Hydrafacials, facials, and waxing. The site needed to keep those two menus clearly apart and make it easy to call or book.
What we built
Design
- A navy, ivory, and champagne gold look taken from the spa itself
- A script logo that echoes their old one, and arched photo frames inspired by their lobby mirrors and windows
- A video hero, a scrolling story of their history, and their 20 year celebration reel in a phone-framed player
Pages
- Home, About, Reviews, Gallery, and Contact
- Separate menus for Medical Aesthetics and Aesthetics
- Six treatment pages: Botox and Xeomin, dermal fillers, laser skin treatments, body contouring, Hydrafacial, and facials and dermaplaning
- A Reviews page quoting their real Google reviews
Booking and contact
- A consultation form with name, phone, treatment, town, and message
- Tap-to-call throughout, plus Call Now and Book a Consult buttons fixed to the bottom of the phone screen
- Contact page with hours, directions, and a map
Local SEO and schema
- Page titles and content aimed at searches like "med spa hickory nc" and "botox hickory nc"
- Structured data for the business, its address, hours, and treatments, plus FAQ and breadcrumb markup
- Sitemap, robots file, and canonical links, with an automated check that stops a release if SEO basics are missing
Mobile performance
- A separate vertical hero video made for phones
- Videos further down the page load only when needed and pause when off screen
- WebP images, and a hero that appears before JavaScript loads
Accessibility
- A site-wide WCAG 2.2 AA pass, with automated checks on every page at desktop and phone width
- Text contrast checked against the moving video backgrounds
- A skip link, and every animation respects the reduced motion setting